nature and characteristics of services

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Pricing of services is dependent on demand and competition where variable pricing may be used. As our knowledge of the characteristics of services grows, so does our ability to deal with them from both an economic and marketing perspective. Intangibility 4. Nature, characteristics AndClassification of services 2. Service quality is not statistically measurable. Quality of a service cannot be carefully standardised. Let us take a look at some of the characteristics of a service. Service quality is not statistically measurable: It is defined in form of reliability, responsiveness, … People include internal marketing, external marketing and interactive marketing. Privacy Policy 8. Copyright 10. Image Guidelines 5. The features of service by a provider cannot be uniform or standardised. Perishability 2. Fluctuating Demand 3. Content Guidelines 2. Service if not used in time is lost forever. To differentiate goods from services 2. • Service is highly perishable and time element has great significance in service marketing. The definition of service is “any intangible product, which is essentially a transaction and is transferred from the buyer to the seller in exchange for some consideration (or no consideration). A service is an abstract phenomenon. Perishability – Characteristics of Services. Cloudflare Ray ID: 5f8e3fe12a69c26d Pricing of Services 7. Performance & security by Cloudflare, Please complete the security check to access. Pricing decision about services are influenced by perishability, fluctuation in demand and inseparability. A doctor can only treat when his patient is present. Service demand has high degree of fluctuations. Most of the services have peak demand in peak hours, normal demand and low demand on off-period time. inadequate understanding about the nature of services. NATURE AND CHARACTERISTICS OF SERVICES . Another way to prevent getting this page in the future is to use Privacy Pass. Employees directly interacting with customers are to be very special and important. A Doctor can charge much higher fee to a rich client and take much low from a poor patient. Your IP: 138.201.248.164 If you are at an office or shared network, you can ask the network administrator to run a scan across the network looking for misconfigured or infected devices. (Explain with distinctive Characteristics), 7 Tools that Help Organizations to Understand their Process in Order to Improve Them. Some of the important characteristics of services are as follows: 1. Services have a number of unique characteristics that make them different from products. Report a Violation, Service Marketing: Definition, Features and Problem Faced in Marketing Services, How Service Marketing Evolved? To present the nature and distinctive characteristics of services . • Content Filtrations 6. Plagiarism Prevention 4. Disclaimer 9. Heterogeneity 6. Because of the labour-intensive nature of services, there is a great deal of difference in the quality of service provided by various providers, or even by the same providers at different times. Personal service cannot be separated from the individual and some personalised services are created and consumed simultaneously. Nature, characteristics of services 1. 1. The changes in demand can be seasonal or by weeks, days or even hours. For service, customers satisfaction and delight are very important. Completing the CAPTCHA proves you are a human and gives you temporary access to the web property. You may need to download version 2.0 now from the Chrome Web Store. 1. Prohibited Content 3. A service can be experienced by the buyer or the receiver. 1.2 Nature of services Customer’s presence, varying demands and which cannot be stocks Differentiating services from goods Goods Search goods Experienced goods Only after buying or Prior purchase/use after consumption Tangible Intangible 3. Unlike product, service cannot be touched or sensed, tested or felt before they are availed. It is defined in form of reliability, responsiveness, empathy and assurance all of which are in control of employee’s direction interacting with customers. For example hair cut is not possible without the presence of an individual. Also, you can not judge the quality of the ser… TOS 7. Learning objectives . Service cannot stored. Before publishing your articles on this site, please read the following pages: 1. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. Inseparability 5.

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